Designing Effective Web Pages

You can have the most beautiful web site in the world, and if potential visitors can't find your site on the web, how much was it worth to have it designed? In our opinion, not much. Not much, if you're planning on people using search engines to find your site. The reason businesses contract with interactive multimedia design agencies like TORRAK-software to develop their Web site, is because

website design takes time to plan, develop, implement, and then market and update. TORRAK-software incorporates a dynamic team of designers and programmers to create the best all around site, taking into consideration the message the site sends, the design, overall navigability, full compatibility and ultimate findability.

1. The Title Bar contains keywords pertaining to content on the web page. This is one of the places search engines (web sites like Alta Vista, which people use to find information available on the internet) use to determine information on the page. This and other factors determine a web page's findability.

2. Navigational Buttons can be rollovers (buttons that change in appearance when the cursor moves over them) and are usually labeled (in this case, below the button) to indicate the topic of the page to which it will lead.

3. More Keywords - this time placed in headings on the page, also help make our pages more findable.

4. TORRAK-software 's Web pages are contained within tables which is one of the factors that controls the way it appears on the screen. TORRAK-software 's pages are optimized to enable viewing of web pages on Monitors 14" and up. It is our preference not to use "frames" which actually divide a browser into areas on the screen.

5. Hypertext links at the bottom of the Web page (underlined, highlighted text that takes you somewhere else when clicked) are used to enhance the navigability of the site when a visitor has scrolled to the bottom of the Web page.

6. Company address and contact information is located at the bottom of every page. This ensures that each page printed by a visitor contains your contact information. Every page also has a copyright notice and an E-mail link to the main contact at your company and also the site's web master - in this case, TORRAK-software .

7. All pages are optimized for use by both PC's and Mac's using a browser-safe color palette. (There are only 216 colors that come across consistently on all browsers.) The demographics of the client determine the complexity and technology we'll build into the site. Our goal is to create graphically pleasing, easy to navigate, highly findable, backward compatible, cross platform web sites.

8. All web pages have unique Keywords hidden in HTML called META. These keywords tell search engines about the content on that page. These keywords greatly enhance your site's findability on some search engines.

9. TORRAK-software tests on multiple browsers for reliability, any Java Script that we program onto your web pages. Java Script is scripting technology which allows web site developers to add more interactive ability to a web page. All our web pages are created using state of the art site builders like NetObjects Fusion, Frontpage, Dreamwaver, Flash and others. Each web page is manually optimized for fast loading and better search engine ranking. Therefore we can ensure ultimate compatibility, findability and speed for which our web pages download into your visitors web browsers. 

10. Our final stamp of Excellence at the bottom - "designed and maintained by TORRAK-software."